What Is Multilevel Marketing (MLM)?
The term marketing (MLM) refers to a strategy used by some direct sales companies to sell
products and services . MLM encourages existing members to promote and sell their offerings
to other individuals and bring on new recruits into the business. Distributors are paid a
percentage of their recruits' sales. New recruits become the distributor's network or downline
and are , in turn, encouraged to make sales to earn money. Many MLM schemes are legal but
there are illegal operations that are run as pyramid schemes.
TYPES OF MLM
Binary MLM Plan
Matrix MLM Plan
ROI MLM Plan
Unilevel MLM Plan
Stair Step Plan
Spill over Binary Plan
Generation MLM Plan
Hybrid MLM Plan
KEY TAKE AWAYS
Multilevel marketing is a legitimate business strategy used by some direct sales companies to
sell products and services.
Existing members are encouraged to promote and sell their offerings to other individuals
and bring on new recruits into the business.
Participants are paid a percentage of their recruits' sales.
Members at all levels receive some form of commission, which means the more layers there
are, the more money people can earn.
The FTC investigates MLM programs to ensure they don't operate as pyramid schemes, which
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